In To a Louse, Robert Burns wrote: “Oh, would some Power give us the gift, To see ourselves as others see us”.
But we don’t need a power, spiritual or not, to tell us, we only need look at the tourists who keep flocking to this wonderful country.
Everyone seems to like Skye, we know that – and despite all the doom-mongers, surely it is a bit of investment which is needed to solve the overcrowding (although rural spending is something the Scottish Government seems averse to).
But it is people wanting to visit other parts of Scotland who interest me. A lot come from across the world and want to see Scottish castles and distilleries, as well as the scenery.
One thing that strikes me is the number, especially from the US and China, who still want to go to Loch Ness and hunt for the monster. Now, I’m not knocking it and have done it myself in the past but in this modern of age of being able to tell if a rock has rolled over on the far side of Mars, surely the monster myth should be well and truly burst by now?
Seemingly not, and when it comes to visitors and fiction, the Outlander effect is still going strong. Historic Environment Scotland has said there has been a 27 per cent increase in tourists from North America visiting Scotland’s castles associated with the TV series. And at other locations such as Midhope Castle on the Hopetoun Estate near Linlithgow – Lallybroch in Outlander – there are now visitors where none existed before.
So does fiction mirror history and help shape how others see us?
Steve Spalding, CEO of Timberbush Tours, which takes tourists on trips across Scotland, said: “As much as Outlander is a compelling story, many of Scotland’s castles featured as the backdrop to the television series are steeped in real history and have links to some of the most beguiling tales that are woven into the tapestry of our country. Tourists coming to Scotland from the US and Canada will be amazed at just how much Outlander mirrors our glorious past.”