It’s hard to believe this year is the sixth time I’ve visited with my family. Very glad to see they do a nature audit to check all that light and noise isn’t having an adverse effect on the wildlife – and even more glad to see that this year, as in the last few years, all the tickets sold out.
In fact, this year was the first time we’ve struggled to get tickets – and we buy them months in advance. That and the fact there are so many other outdoor light shows which have sprung up around Scotland is a testimony to the brilliance of the idea and Pitlochry is reaping the benefits with an extended tourist season bridging the gap between the end of the summer and Christmas.
The Enchanted Forest isn’t run by some giant multi-national with endless funds – the venture was a real gamble which paid off. It might not have done. But it’s the kind of entrepreneurship we need in tourism in Scotland.
It galls me travelling around Scotland at this time of year and finding so many tourist information centres closed – especially the ones which sell postcards of exquisite wintry scenes in summer. And yes, it’s hard when it’s public money to justify opening centres when the tourists aren’t there in numbers. But to misquote Kevin Costner in Field of Dreams, if you open them, they will come – the Enchanted Forest shows it’s possible.
VisitScotland also say that generally people look for their info online these days. And that is true. But another trend is the rising number of motorhomes on our roads. We have a lot more folk driving around, doing that kind of footloose, where shall we stay tonight kind of holiday – just look at the success of the North Coast 500. And while they’ll have certain must-sees such as Glencoe on their itinerary, there’ll be plenty of times when they’re just meandering from A to B.
And if you drive through a town with a tourist information centre, you might well stop even if you’ve never heard of the place because a centre means there must be touristy things to do. So you might go up that walk by the waterfalls, then stop for some lunch, then tell your friends about it – all those pics on personal social media are the online bits that really work to spread the word.
Scotland is promoted brilliantly for whisky and golf. But now we know we don’t have to write-off the October to Easter period, we need our tourism experts to find ways of making Scotland a genuinely year-round destination to benefit the cafés, pubs, shops and campsites as much as the whisky companies and golf clubs.